We want to increase the number of
underprivileged girls playing team sports.

Our Mission

We believe (and research supports) team sport participation impacts adolescents positively, however, not every teen and preteen has the ability to participate. Youth sports have become an estimated $17 billion industry (The Aspen Institute, 2020), and we want to help eliminate the financial burden to the families who cannot afford to keep up.

Our Why

Coach Frank was dedicated to providing opportunities to participate on every team he ever coached. He offered resources, he gave his time and he provided consistent
support. Because he’s no longer here to make an impact, we want to do so on his
behalf.

Supporting Research

According to EY Women Athletes Business Network, a survey of 400 female corporate executives found 94% played a sport and that 61% say sports contributed to their career success. Unfortunately, kids ages 6-18 from low-income homes quit sports because of the financial costs at SIX TIMES the rate of kids from high-income homes (The Aspen Institute, 2020).

The Women’s Sports Foundation (WSF) commissioned a national survey about the participation and experiences of youths in sports to identify critical factors related to entrance into sports and dropping out of sports. Cost barrier was identified as one of the key findings. “Among families with low household income and Hispanic families, cost of participating was identified as a primary barrier for why their child dropped out of sport, especially for Hispanic girls.” (Women’s Sports Foundation)

Additionally, the same study found that “The cost of sport not only remains a primary determinant of youth entrance into sport, but also plays a major role in determining who can stay in sport, disproportionately affecting girls’ participation, especially girls of color.” (Keeping Girls in the Game: Factors that Influence Sport Participation, A Women’s Sports Foundation Research Report, March 2020).

Another research study published in JAMA Pediatrics found that team sports
participation during adolescence was significantly associated with better adult mental health outcomes. (Association of Team Sports Participation With Long-term Mental Health Outcomes Among Individuals Exposed to Adverse Childhood Experiences).

For more research, please see our Business Plan, and/or follow us on social media.